I graduated from Furniture Design in 2008 and  from MA/MSc Multidisciplinary Design Innovation (MDI) in 2011. Now researching for my Ph.D which focuses on day-to-day dependence and relationships within Human-Centered Design for mental health care services. 


Following graduation from MDI I took on the role of Emerging Markets Design Manager in the Global Design Hub in Slough and then Design and Innovation Manager based in the Middle East. Both of these roles involved working on the Mars brands (Snickers, M&M’s, Twix, Galaxy) at the fuzzy front end of innovation in diverse markets.

Following a return to the UK and in addition to starting Ph.D. Design research into HCD I moved to Natwest & RBS to the position of

Service Designer.  The role was Digitally and Service focussed so required a steep learning curve into the world of UX, CX and operating models.

2020 is the start of a new learning experience, that of going agency side at Design Innovation consultancy Graft.

© 2020. The Design of Good. Alexandra Tinning.

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